Amid lower-than-expected product sales, Prince Harry and Meghan Markle's lucrative deal with Netflix has not been renewed, as the Daily Mail reports.

This development follows the disappointing performance of Meghan's lifestyle products and the pair's other Netflix projects.

Markle ventured into business with a rosé wine under her Napa Valley-based brand "As Ever," which reportedly did not meet sales expectations despite a hefty price tag of $119, inclusive of shipping.

Initial hopes dashed

The couple, once nestled high within Hollywood's glittering embrace, now finds themselves distanced from A-list social circles. The duo's venture into streaming with Netflix initially presented a promising frontier, which is now dim with the fading limelight.

Their ambitious $100 million deal with Netflix was set to span five years, aimed at producing a variety of content.

However, the output, including Meghan's With Love, Meghan and Harry's Polo, garnered lackluster viewing figures, with Meghan's show not making the top 300 watched programs.

A Netflix insider revealed, "No one in Hollywood rates them anymore or wants to be around them, especially her." Adding to this, "People are bored with them."

Failing marks in entertainment, business realms

Viewership for With Love, Meghan plummeted after its initial hype, leading an insider to label the results as "dismal". This dip in interest has prompted Netflix to cease future productions related to the program.

Furthermore, even promotional efforts by Netflix to boost Meghan's product lines, like her jam, have not corrected the downward trend.

Experts in branding and marketing strongly criticized Meghan's strategies. Meghan's inauthentic approach and poor execution have been pegged as significant flaws in establishing a successful brand.

Rob Shuter, a former executive of OK! magazine, noted, "The interest just isn't there anymore. They went from buzzy to background noise."

Failure loomed over not just their shows but also in Meghan's revived public persona and lifestyle brand, receiving disapproval for perceived inauthenticity and ineffectiveness in captivating an audience.

Rumors abound

Despite this setback, there are whispers of potential, albeit limited, collaborations with Netflix in the future. However, any long-term project seems off the table as the initial deal concludes without renewal.

Insiders said this failure was monumental. One source explicitly stated, "This deal is dead. She had everything going for her -- name, platform, press -- and the numbers were dismal."

Phillip Millar and Camille Moore, experts from the branding sector, shared a harsh critique, with Millar commenting, "I love sh****ing on people who suck. Meghan Markle sucks as far as I'm concerned." He went on to describe her strategy as egocentric and not substance-based.

Critical voices speak out

Further damning critiques continued from Millar, asserting, "Her brand wasn't one built on substance. It was based on using people." Meanwhile, Moore pinpointed poor execution as a major downfall, highlighting Meghan's approach as either "brutal or good" in gaining free publicity that ultimately fails in delivery.

The closing of this chapter for Prince Harry and Meghan Markle in their Netflix saga seems to echo a broader narrative of challenges and adjustments. While their royal departure was aimed at curating a new, influential role within global media and production, the realities appear starkly different.

With both their entertainment and entrepreneurial pursuits floundering, it remains to be seen how the couple will recalibrate their strategies in an ever-evolving media landscape.