The Ultra Right beer company, known for its conservative branding, has made headlines once again with the release of a limited-edition can featuring former President Donald Trump’s fist pump and which commemorates Trump’s reaction following a failed assassination attempt, has generated over $1 million in sales.

The company's CEO, Seth Weathers, announced a $25,000 donation to Trump's re-election campaign, further solidifying the brand's commitment to its conservative base and marking a win for the former president, as Fox News reports.

Ultra Right, formally known as Conservative Dad’s Ultra Right Beer, was launched in April 2023 amidst a growing conservative backlash against Bud Light.

The company quickly became an internet sensation, attracting a significant following online. The limited-edition Trump can, released in July, marks the company’s latest venture into the political and cultural spotlight.

Trump Can Release Follows Assassination Attempt

Weathers has positioned the brand as more than just a beer company, stating that its mission is twofold: to brew great beer and to represent a movement. He emphasized the brand's dedication to a conservative agenda, which he believes resonates with a large segment of Americans who are frustrated with what they perceive as a "woke agenda."

The release of the Trump fist-pump can came shortly after a failed assassination attempt on the former president, an event that Weathers claims has been largely ignored by mainstream media.

“Just a month and a half ago, Former President Trump narrowly escaped death in an assassination attempt, a story the liberal media has already swept under the rug,” Weathers said. He added that the release of the can is a way to ensure that this moment is not forgotten as the country approaches what he described as the most important election of its lifetime.

The limited-edition can is not the first time Ultra Right has leveraged Trump's image to boost sales. Previously, the company released Trump mugshot beer cans, which became highly sought after by collectors. Some cases of these cans have sold for as much as $1,000 on eBay, indicating the significant market for Trump-related memorabilia among the company's customer base.

Ultra Right Beer Gains Momentum

Since its inception, Ultra Right has made a name for itself by tapping into conservative discontent with mainstream brands. The company’s success has been fueled by its ability to market itself as a symbol of resistance against what many of its customers view as cultural and political overreach. “Our mission has always been twofold: to brew the best beer possible while also representing a movement,” Weathers explained.

The brand’s rise has been meteoric. After launching on April 12, 2023, Ultra Right quickly went viral, with its products and messaging resonating strongly among conservative circles. The company’s initial success was largely driven by its strategic entry into the market at a time when many conservatives were boycotting Bud Light over its partnership with transgender influencer Dylan Mulvaney.

Donations Signal Commitment to Trump's Campaign

In addition to the $1 million in sales generated by the limited-edition Trump can, Weathers has made a personal contribution of $25,000 to Trump’s campaign and its authorized re-election committee.

“Understanding the significance of this election, I’ve personally contributed $25,000 to President Trump’s campaign and its authorized re-election committee,” Weathers stated. He credited the support of the company’s loyal customers for making this donation possible.

Weathers expressed confidence that the new Trump fist-pump can will become a collector’s item, similar to the previous Trump mugshot cans.

“Our previous limited-edition Trump mugshot beer cans have fetched up to $1,000 per case on eBay, and I’m confident this latest release will become even more of a collector’s item,” Weathers said. This statement underscores the company’s strategy of combining politics and consumer products to create unique and valuable items that appeal to its target audience.

Looking Ahead: Ultra Right’s Future

As Ultra Right continues to grow, the company shows no signs of slowing down. Weathers has hinted at more limited-edition releases in the future, each likely to feature themes that resonate with the brand’s conservative customer base. The company’s ability to blend politics with consumer goods has set it apart in the crowded beer market, and its success suggests that there is a strong demand for products that align with conservative values.

In conclusion, the Ultra Right beer company has successfully capitalized on its conservative branding and the image of former President Donald Trump to generate significant sales and attention.

The release of the limited-edition Trump fist-pump can, following a failed assassination attempt on the former president, has not only brought in over $1 million in sales but also reinforced the company's commitment to its political and cultural mission.

With a $25,000 donation to Trump's campaign and plans for future releases, Ultra Right is positioning itself as a key player in the intersection of politics and consumer goods.