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Democrat Kamala Harris Cuts Nearly $2 Million Ad Spend in North Carolina

 October 31, 2024

In a surprising shift in strategy, Vice President Kamala Harris has pulled a significant sum in television advertising money from a key battleground state  less than a week before the presidential election.

In a major strategic retreat, Harris’s campaign has cancelled nearly $2 million in ad buys in North Carolina, reportedly to shift those resources elsewhere, as Breitbart reports.

The decision by Harris’s campaign team to withdraw from North Carolina comes amid unfavorable early voting trends and demographic shifts that seem to advantage Republicans.

The move involves canceling over $1.7 million in television ads in a state that is considered crucial for winning the presidency. This follows trends where Republican voters are turning out in higher numbers than Democrats.

North Carolina, a state won by Donald Trump in 2020, is now deemed less viable for Democrats based on the latest polling data and early voting figures.

Republicans Gain Early Voting Lead

Early voting data from the Tar Heel State, which has already seen more than 3 million voters, shows a Republican lead. This is significant as the state offers detailed data on voters' party affiliations and demographics.

This trend is not just a temporary blip; Republicans have maintained this lead for over a week. The shift is notable compared to the last election, where Democrats had a stronger early voting presence.

The data also indicates demographic challenges for Democrats, with a decline in Black voter turnout by 3% from 2020, and a higher percentage of male voters compared to the previous election.

Demographic Shifts Influence Campaign Strategies

The changing voter demographics have had a notable impact on the strategic decisions of campaign teams. This year, there has been an increase in older voter turnout and a decrease among younger voters, a demographic typically more favorable to Democrats.

These shifts are crucial as they reflect broader trends affecting Democratic campaigns across the Sun Belt states, including Arizona, Nevada, and Georgia, though Georgia does not provide data broken down by party.

Consequently, the Harris campaign is shifting its focus to the Rust Belt states of Pennsylvania, Michigan, and Wisconsin, where demographics might be more favorable.

Trump Campaign Exploits Democratic Setbacks

Reacting to the news of Harris's pullback, senior Trump campaign figure Chris LaCivita publicly celebrated the decision as an admission of defeat from the Democrats, just one week before the election.

This strategic retreat by the Democrats has given the Trump campaign an opportunity to double down on their efforts not just in North Carolina, but also in traditionally Democratic states like Virginia, New Hampshire, Minnesota, and New Mexico.

LaCivita's comments highlight the significant impact of early voting trends and demographic changes on campaign strategies and perceptions of viability in battleground states.

The Wider Electoral Impact of North Carolina's Shift

The decision by the Harris campaign to cut ad spending in North Carolina is reflective of broader electoral strategy shifts. It suggests a significant reallocation of resources and campaign focus from both parties in the final days leading up to the election.

As campaigns analyze early voting data and adjust their strategies, the importance of North Carolina as a key battleground state is underscored, shaping the narrative and efforts of both the Democratic and Republican campaigns.

The outcome of these strategic decisions will likely have a profound impact on the final election results, influencing not only the presidential race but also down-ballot races in the state and potentially across the country.

Looking Ahead: The Final Week of Campaigning

With just a week left until the election, the Harris campaign’s decision to pull ads in North Carolina marks a critical pivot point. This strategic shift reflects deeper challenges and could potentially reshape the competitive landscape of this election cycle.

The coming days will reveal how this decision affects the morale and momentum of Democratic supporters not only in North Carolina but nationwide.

As both campaigns head into the final stretch, the stakes are high and the outcomes uncertain, setting the stage for an intense conclusion to this election season.