Journalist sheds light on Melania Trump's true influence over husband

 March 18, 2025

There was a new dimension to Melania Trump's role in Donald Trump's 2024 reelection campaign, which has recently been revealed by journalist Alex Isenstadt.

Mrs. Trump has emerged as a pivotal consultant and confidante to her husband, lending strategic guidance and capturing attention despite remaining largely out of the public eye, as the Daily Mail reports.

In Isenstadt's new book, released Tuesday, Melania is characterized as having been a key advisor in Donald Trump's most recent -- and successful -- quest for the presidency.

Mrs. Trump's contributions are said to have included engaging in late-night discussions via speakerphone with her husband and his aides, showcasing the depth of her involvement and influence behind the scenes.

Significant Role in 2024 Campaign

Although Melania frequently stays away from political events, she remains significantly influential in Donald Trump's close-knit circle. Her strategic insight came to light during his most recent campaign, when she advised her husband against launching an attack on Florida Gov. Ron DeSantis in his first post to X following his restoration to the platform, opting for a more calculated approach to social media presence.

Melania's influence extended beyond strategy to include appearances and aesthetics, reflecting her personal interest in visual impact.

Isenstadt notes this contribution, stating, "She also gives him stylistic advice, which is not surprising because she's someone who's very much into appearances and presentation."

Melania's focus has long revolved primarily around their son, Barron Trump, often dividing her time between Washington D.C., Florida, and New York ever since her husband's first term in office. This has led to fewer appearances at the White House, a factor that some believe amplifies her appeal at fundraising events.

Limited Public Appearances Make for Powerful Strategic Effect

Her presence at Donald Trump's joint address to Congress earlier this month was one of her recent few political engagements. Her infrequent public visibility is by design and adds value, according to Isenstadt, who mentioned, "In a lot of ways, her scarcity creates value."

A rather candid moment of Melania's importance in her husband's eyes was illustrated during an incident in which Donald Trump jokingly offered Rep. Anna Paulina Luna a bed on his campaign plane when she was expecting a child, followed by a playful remark, "Just don't tell Melania."

The new book, Revenge: The Inside Story of Trump's Return to Power, authored by Isenstadt, delves deeper into Melania's role within the Trump family dynamics during the recent campaign. It scrutinizes her advising style and its impact on Trump's public and personal life.

Book's Reception, Public Response

The publication of Isenstadt's book has sparked various responses, particularly from Trump's camp. Steven Cheung, one of Trump's spokespeople, has criticized such writings, claiming, "Many of these so-called insider books are a desperate attempt to make money off of President Trump's name."

In response to the controversy generated by these books, Cheung's remarks were scathing, stating that these works would be better placed in "the fantasy section in a discount bookstore."

Alongside these criticisms, supporters of Melania point to her dedication to family and her husband as the core of her contributions.

Despite attempts to downplay her influence, Melania Trump's role as a trusted advisor is underscored by firsthand accounts and strategic recommendations manifesting during Donald Trump's campaign activities.

Insight Into Influence, Strong Presence

Melania Trump's strong stance on particular campaign strategies and how these played out in the broader scope of Trump's political maneuvers adds layers to her involvement. Her advice not to engage aggressively on X, preferring a reserved approach, exemplified the diplomatic touch she brought to the campaign’s framework.

As the 2024 election campaign unfolded, Melania’s influence on Trump's strategies remained a focal point of analysis among political observers. Her ability to navigate her husband’s campaign activities while maintaining her focus on family presented the picture of a unique balancing act. It invited both intrigue and analysis of her lesser-known yet impactful role.

Sharing opinions within Trump's close network, she still continues to cultivate a formidable presence, whether through direct involvement or through strategic absences that pique public interest. In the political landscape, Melania remains a significant figure whose understanding of image, strategy, and family dynamics plays a critical part in shaping her husband's political journey.

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