Knicks demand Zohran Mamdani halt use of similar logo in campaign ads

 October 27, 2025

Hold onto your basketballs, folks -- the New York Knicks are slamming down a legal warning on a mayoral hopeful’s campaign for mimicking their iconic logo.

The Knicks have issued a stern cease-and-desist to Zohran Mamdani, a Democratic Party candidate for New York City mayor, over a logo that looks suspiciously like their own, sparking a clash between sports branding and political ambition, as Just the News reports.

It all started when Mamdani posted the near-identical design on Instagram, tagging the location as none other than Madison Square Garden, the Knicks’ hallowed home court. That bold move didn’t just catch fans’ eyes -- it caught the team’s ire. Clearly, someone thought they could dribble into the political game with a borrowed playbook.

Knicks fire off cease-and-desist letter

The Knicks didn’t waste time, sending a cease-and-desist letter last Friday to demand Mamdani’s campaign stop using the copycat logo. This wasn’t a friendly timeout whistle; it was a full-court press to protect their copyrighted symbol.

Mamdani had paired the logo with a spirited caption, declaring, “This is our year. This is our time. #NewYorkForever.” Well, that optimism might’ve been a slam dunk on social media, but it’s a foul in the eyes of the Knicks’ legal team.

Perhaps realizing the heat was on, Mamdani has since taken down the post from his Instagram account. Smart move, but the damage—or at least the attention -- was already done.

Team denies candidate endorsement

The Knicks made it crystal clear they’re not in Mamdani’s corner, with a spokesperson stating, “We do not endorse Mr. Mamdani for Mayor.” That’s a sharp elbow to any notion of implied support through logo usage.

This isn’t just about a picture; it’s about principle for a franchise that’s fiercely protective of its brand identity. The team stressed that any use of their logo in the campaign is completely unauthorized.

Let’s be real -- borrowing a sports team’s logo to boost a political run feels like a cheap shot in a city that reveres its Knicks. If you’re going to rally New Yorkers, shouldn’t the creativity be as original as a buzzer-beater at the Garden?

Legal threats loom

The Knicks aren’t playing games, warning they might have to “pursue all legal remedies to enforce our rights,” as reported by Fox News. That’s not just a bluff; it’s a reminder that intellectual property isn’t a free-for-all, even in the rough-and-tumble world of politics.

Now, there’s a broader question here about where the line is drawn between homage and infringement. Mamdani’s team might argue it was a nod to local pride, but the Knicks see it as a step over the boundary.

From a conservative angle, this incident underscores a growing trend of progressive campaigns co-opting established symbols without permission, often under the guise of cultural connection. It’s a subtle overreach that rubs against the grain of respecting private property -- yes, even logos.

Balancing passion with property rights

Still, one can’t help but empathize a bit with Mamdani’s apparent enthusiasm for the city’s beloved team. Passion for New York is commendable, but there’s a right way to show it without stepping on copyrighted toes.

The Knicks have every right to guard their brand, especially in a hyper-political climate where endorsements -- real or perceived -- can sway public opinion. This isn’t about stifling free speech; it’s about ensuring clarity and fairness in how symbols are wielded.

Ultimately, this logo flap is a small but telling skirmish in the battle over boundaries in public life. Mamdani’s campaign might score points with voters on policy, but they’ve missed the hoop on this branding play -- time to draw up a new game plan.

DON'T WAIT.

We publish the objective news, period. If you want the facts, then sign up below and join our movement for objective news:

TOP STORIES

Latest News