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Harris Campaign Warns Of Trump's Anti-Asian Policies In New Ad

 October 30, 2024
The new "Our America" ad by the Harris-Walz campaign draws a stark contrast between former President Donald Trump's divisive policies and Vice President Kamala Harris's inclusive vision for the nation, Fox News reported.The Harris-Walz campaign unveiled a thought-provoking television and digital advertisement this Saturday, notably underlining historical anti-Asian hate incidents while drawing a clear parallel to Donald Trump’s presidency. Specifically, the 30-second spot titled "Our America" portrays American constitutional values as under threat by Trump and his affiliates.

Moreover, the advertisement references specific historical injustices, such as the internment of Japanese-Americans during World War II and the tragic murder of Vincent Chin in 1982, to underscore a recurring pattern of exclusion and racial prejudice. Through the inclusion of these historical references, the ad aims to remind viewers of past atrocities, thereby suggesting a potential repetition if Trump’s vision prevails.

Advertisement Reflects America's Historical Struggles With Racial Injustice

In a compelling narration, the ad emphasizes the choice facing voters between "unchecked power and a president who respects all Americans." Ultimately, this message is aimed at rallying support by focusing on unity versus division. Furthermore, the imagery in the ad includes iconic symbols of American freedom and diverse Asian Americans, emphasizing the nation's multicultural identity.

Notably, among those featured is an Asian American Iraq War veteran, symbolizing the community's long-standing contribution to American society and its vulnerability to being sidelined in Trump's vision of America. Consequently, this strategic representation underscores the ongoing relevance of Asian Americans in the broader narrative of American patriotism and valor.

Moreover, the ad criticizes Trump's approach as an "outdated vision of America" that actively excludes Asian Americans from the national discourse, thereby positioning Harris as a beacon of hope and inclusion for a diverse America.

Comprehensive Broadcast Strategy Targets Key Audiences

The Harris campaign strategically airs this advertisement across various platforms, including television in battleground states and digital spaces like Meta, Snap, YouTube, and radio. Through this approach, the campaign engages a broad audience, thereby maximizing the ad's impact on potential voters.

Moreover, the use of the hashtag #StopAsianHate in the campaign not only underscores the ad's message but also connects it to the broader movement against racial discrimination and violence. This social media strategy aims to amplify the campaign's outreach, effectively engaging younger, more digitally-savvy demographics.

Furthermore, by drawing a line between historical injustices and contemporary political rhetoric, the ad seeks to energize a base that values historical awareness and social justice, linking past and present struggles against hate and discrimination.

The Role of Asian American Voters in the Upcoming Election

Andrew Peng, the Harris-Walz 2024 Asian-American, Native Hawaiian, and Pacific Islander spokesperson, offered a sharp critique of Trump's leadership style, contrasting it with Harris's commitment to democratic principles and inclusivity. "While Trump surrounds himself with loyalists to emulate the dictators he admires and intends to wield unchecked power to serve himself, Vice President Kamala Harris has only ever had one client: the people," Peng stated.

The ad concludes with a powerful call to action, urging viewers to "Protect our democracy and our communities. Vote," emphasizing the high stakes of the upcoming election for Asian American voters and beyond.

This message not only serves as a reminder of the right to vote but also functions as a mobilization tool, effectively encouraging participation in the democratic process.

Furthermore, in summary, the Harris-Walz campaign's latest ad, "Our America," makes a compelling case for an inclusive vision of the nation, sharply contrasting with the exclusionary politics associated with Donald Trump as the November election approaches.