Malia Obama faces allegations of plagiarism over Nike ad

 May 19, 2025

Malia Obama, the eldest daughter of former President Barack Obama, has recently come under scrutiny following allegations of plagiarism related to her work on a Nike commercial.

Ms. Obama is accused of replicating stylistic elements from Natalie Jasmine Harris's film Grace in her recently debuted Nike ad, as Breitbart reports, and the dispute centers on a particular scene in Obama's commercial that reportedly mirrors a sequence from the aforementioned independent film.

On May 5, Harris made public accusations against Obama. Harris argued that a scene featuring two girls playing pat-a-cake in the Nike commercial was eerily similar to one from her film.

The stylistic choices, including framing and camera angles, were at the center of her claims.

Filmmaker vents on social media

Harris took to the social media platform X to convey her disappointment. Expressing her views through a series of posts, she contended that Nike's choice to collaborate with Obama was more about her notoriety than her artistry.

In a post, Harris noted that while "art often overlaps," witnessing an overlap in this instance felt personally hurtful. She emphasized the importance of tapping into the talent of genuine artists instead of merely signature names.

For Harris, the concern extends beyond just this single incident. Her commentary reflects broader grievances within the industry, where she believes brands frequently overlook emerging talent in favor of established figures, potentially limiting innovation and originality.

Recollections from Sundance emerge

Recounting her interactions with Obama, Harris mentioned their meeting during last year's Sundance Film Festival. At the festival, Harris's film Grace was showcased, with its unique storytelling earning commendations.

This prior encounter between Harris and Obama adds a layer of complexity to the issue, as it implies potential familiarity with the work cited in the allegations.

Harris maintains her position that the scene's resemblance to her film wasn't a mere coincidence. Her film, having made impression at the festival, exemplified innovative storytelling, which she believes should be nurtured rather than replicated.

Artistic influence vs. intellectual property

The commercial directed by Obama, on behalf of Nike, has not yet sparked an official response from either her or the sportswear company.

However, it presents a point of discussion on the distinctions between influence and imitation.

Industry insiders often debate the boundaries of inspiration. While artistic works can borrow themes and aesthetics, outright replication without acknowledgment challenges ethical and intellectual property norms.

Harris argues that the heart of the matter lies not only in creative ownership but also in an industry pattern that tends to elevate names rather than talent.

Nike's choice sparks debate

Nike remains mum on the allegations, yet the debate in social forums and industry circles is active.

Observers weigh in on the commercial's merits, comparing them to Harris's cinematic style and questioning the motives behind Nike's hiring decisions.

In voicing that such practices don't foster "innovative films or original storytelling," Harris calls for a reevaluation of collaborative practices in the filmmaking sector.

As the conversation continues, it sparks reflection on the value of creative integrity and the roles major brands play in nurturing or stifling new artistic talent.

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