Amazon has announced the acquisition of a documentary film about past -- and future -- first lady Melania Trump, marking a significant investment of $40 million for a limited licensing agreement, a deal which includes a small theatrical release and eventual streaming availability on Amazon Prime Video.

Amazon will release the project in the second half of 2025, accompanied by a follow-up docuseries offering a deeper perspective on Melania Trump’s life and legacy, as the Post Millennial reports.

The documentary will be directed by Brett Ratner, known for his work with RatPac Entertainment, and executive produced by Melania Trump and Fernando Sulichin of New Element Media.

Filming for the project began in December 2024, and Amazon has teased that it will deliver an "unprecedented behind-the-scenes look" at the former -- and future -- first lady’s life.

Competing Platforms Outbid by Amazon

Both Disney and Paramount showed interest in acquiring the streaming rights to the documentary, but Amazon ultimately outbid them. This reflects Amazon's continued push into high-profile and exclusive content for its streaming platform.

An Amazon spokesperson expressed excitement about the project, emphasizing the unique access the documentary will provide to Melania Trump’s private life. “The project is executive produced by Fernando Sulichin and Mrs. Trump -- with Brett Ratner attached to direct,” the spokesperson said. The follow-up docuseries, consisting of two to three episodes, will expand on the themes of the documentary and delve further into the former First Lady’s personal and public endeavors.

Jeff Bezos’s Connection to Trumps

Amazon’s acquisition follows reports of Jeff Bezos, Amazon’s founder, being spotted dining with Donald and Melania Trump in recent months. Additionally, Bezos has contributed $1 million to Donald Trump’s inauguration fund, further linking Amazon to the former president’s circle.

These connections have sparked speculation about the motivations behind Amazon’s aggressive bid for the project. However, the company maintains that its focus remains on delivering compelling stories to its global audience. The documentary and docuseries are part of a broader push by Amazon to secure exclusive and high-profile content for its platform.

Details On Documentary’s Scope

The documentary promises to offer viewers an intimate portrait of Melania Trump, with exclusive behind-the-scenes footage and insights into her life. While specifics about the content have not yet been fully disclosed, Amazon has assured audiences that more details will be shared as the release date approaches.

The limited theatrical release aims to generate buzz ahead of the film’s debut on Prime Video. Amazon’s strategy of blending traditional and streaming distribution channels is expected to maximize the project’s reach and impact. With Brett Ratner at the helm, the documentary is expected to balance cinematic storytelling with documentary depth.

High-Stakes Project for Amazon

This $40 million investment is one of Amazon’s most significant moves in the entertainment space this year. The company has been ramping up its efforts to secure exclusive content that appeals to a wide demographic.

The partnership with Ratner and Sulichin brings heavyweight names to the project, further underscoring Amazon’s commitment to producing high-quality original content. Ratner’s direction is anticipated to add a cinematic flair to the documentary, while Sulichin’s involvement hints at a globally focused narrative. These partnerships align with Amazon’s broader goals to create impactful and exclusive programming for its streaming platform.

Release Plans Generate Buzz

The announcement of the film’s release in late 2025 has already sparked widespread interest. With filming underway since December 2024, production is progressing steadily.

Prime Video subscribers around the world are expected to gain access to the film shortly after its theatrical debut. Amazon’s announcement indicates the company’s confidence in the project’s appeal to its global audience. The follow-up docuseries will ensure continued engagement, extending the narrative established in the film.

Competitive Edge in Streaming Wars

Amazon’s successful bid over Disney and Paramount highlights the fierce competition in the streaming industry. High-profile projects like this documentary are increasingly seen as key differentiators for platforms vying for subscribers.

This acquisition is expected to enhance Amazon’s reputation as a leading platform for exclusive and impactful content. By securing such a prominent project, the company positions itself favorably against rivals in the streaming space.

The strategic move could redefine Amazon’s influence within the entertainment industry.

Anticipation Builds for Documentary

As filming continues, anticipation for the documentary grows. Amazon has described the project as a “truly unique story,” promising a perspective on Melania Trump that has not been explored before.

While the involvement of Jeff Bezos and the Trumps may draw scrutiny, Amazon’s focus remains on delivering a compelling and well-produced piece of content.

With its ambitious approach, the company is set to make waves in both the entertainment industry and the broader cultural landscape.