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Trump campaign raised $7.1 million after Georgia arrest

 August 27, 2023

In the past three weeks, the Trump 2024 presidential campaign reported a fundraising influx of nearly $20 million. 

This period aligns with the federal indictment of the former president in Washington, D.C., and the globally circulated mugshot originating from Atlanta.

Donald Trump became the first current or former U.S. president to have his mugshot taken.

The Trump team specified that out of the nearly $20 million, $7.1 million was received following the release of his Atlanta mugshot on Thursday, as Fox News reported.

On Friday alone, the campaign registered a remarkable $4.18 million, marking it as the most financially successful day of their entire campaign journey.

Trump's Indictments Overview

The former president faces two separate indictments related to his attempts to retain power after the 2020 election, as The Hill noted.

In early August, Trump was indicted on federal charges due to Special Counsel Jack Smith's investigation into the events of Jan. 6.

Additionally, just last week, Trump and 18 others were indicted by a Fulton County grand jury over efforts to contest the election results in Georgia.

Following the Georgia-related indictment, Trump and his co-defendants were directed to report to the Fulton County jail by week's end.

 Although Trump has been indicted on multiple occasions this year, Fulton County was the first to require a mugshot.

Factors Driving the Fundraising Surge

The Trump 2024 campaign anticipates exceeding the $20 million threshold in a matter of a few days.

The team attributes a significant portion of the surge to "organic money," which has dramatically increased, especially after Trump himself tweeted the mugshot along with a link to the campaign website. 

The surge in fundraising seems to be partially driven by merchandise sales from the campaign's online store.

In a show of resilience, the campaign launched products featuring Trump's mugshot shortly after the event. 

Available items, ranging from t-shirts and posters to bumper stickers and beverage coolers, bear the tagline: "NEVER SURRENDER!" 

Return to X (Formerly Twitter)

After a long absence, Trump recently returned to the social media platform X, previously known as Twitter. He posted his mugshot there and a link to his campaign's website.

Following the events of Jan. 6, 2021 at the Capitol, his earlier suspension from the platform was rescinded after Elon Musk's $44 billion acquisition of the site last fall.