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Trump media company surges past valuations of entities such as NYT, Mattel

By Christina Davie
|
March 28, 2024

In an unprecedented market debut, Donald Trump's new media venture, closely associated with the social platform Truth Social, captivated Wall Street, catapulting to an incredible $8 billion valuation and eclipsing stalwarts like the New York Times and toy giant Mattel.

The initial trading frenzy on NASDAQ highlights the potent blend of politics and personality as investors rally behind a brand predominantly driven by Trump's vast following despite the company's modest financials and looming ethical queries, as the Daily Mail reports.

The company's valuation reached a zenith of $10 billion momentarily before stabilizing at a closing price of $57.99. This peak came in spite of the company reporting a mere $3 million in revenue during the first nine months of the preceding year.

Against this backdrop, the media venture's valuation is an anomaly, defying traditional market logic that typically correlates a company's market cap with its revenue and profitability.

Redefining Market Dynamics: A Political Figure’s Midas Touch

Comparatively, long-established entities like the New York Times, with its founding dating back to 1851, now find themselves trailing with a valuation of roughly $7 billion. This serves not only as a testament to Trump's media company's meteoric rise but also as a stark indicator of the current market's appetite for ventures tied to influential political figures.

Similarly, tech giant Reddit, buoyed by 268 million active users, finds itself in a comparable market capitalization bracket as Trump's company. However, unlike Trump's media endeavor, Reddit's valuation is anchored in a revenue model that is less speculative and more grounded in user engagement and advertising.

Concerns have emerged around Trump's considerable stakes within the company, raising alarms over potential undue influence and ethical complications. These concerns are not without precedent; they echo previous apprehensions from 2016 when Trump opted not to divest from his businesses or place them in a blind trust upon assuming the presidency.

Scrutiny Over Trump’s Ethical and Financial Entanglements

Truth Social's journey has been fraught with challenges, notably failing to meet its ambitious user base targets. Presently, it boasts around 9 million account holders, of which only 5 million are deemed active—a stark contrast to platforms like X (formerly Twitter), which enjoys a 550-million strong user base and had even reinstated Trump's account.

The scrutiny extends beyond just user metrics to the very fundamentals of the company's business model—or the apparent lack thereof. Jordan Libowitz of Citizens for Responsible Ethics in Washington bluntly characterizes Truth Social as "not a successful company. It's not a company that seems to have a plan for success in making money. It's just essentially just a meme."

This sentiment mirrors wider concerns where the company's burgeoning market cap is seen less as an endorsement of its business strategy and more as a speculative investment riding on Trump's political clout. As Libowitz points out to the Mail, "So it's all based on what people are putting money into," underscoring the unique dynamic at play.

The Global Political Implications of Investing in Personality

The financial and political ramifications of investing in Trump's media company extend beyond U.S. shores. With the company's shares on the market, there's apprehension regarding international entities, potentially leveraging stock purchases to sway or exert pressure on Trump, should he make another bid for the presidency.

"It's not really Truth Social, they're investing in a potential future president of the United States -- his net worth -- becomes controlled by whether people are buying or selling stock," Libowitz elucidates, hinting at a novel form of influence that transcends traditional political donations or lobbying.

Adding complexity to Trump's financial picture is a recent mandate from a New York appeals court, compelling him to settle a $175 million judgment in a fraud case amid ongoing appeals. This legal entanglement contrasts with his newfound financial upswing thanks to the public offering of his media company's stock, which remains locked up for six months, safeguarding against immediate sell-offs that could destabilize the company's market standing.

Exploring the Unconventional Path to Market Dominance

In light of these developments, Trump has adopted innovative methods to rally his base for potential votes and funding, with initiatives ranging from the sale of signed Bibles to leveraging his media platform for legal fund collections. Such maneuvers paint a complex portrait of a figure intertwining political ambition with entrepreneurial ventures, blurring the lines between personal gain and political influence.

The trajectory of Trump's media company, from a fledgling startup to a major player on the NASDAQ, encapsulates a broader narrative of celebrity influence redefining market norms. As the company navigates regulatory scrutiny, investor speculation, and political intrigue, it underscores the evolving dynamics where personal brand and political clout become intertwined with financial markets.

In conclusion, Donald Trump's new media company's explosive debut on NASDAQ, reaching valuations dwarfing established firms like the New York Times, showcases the formidable influence of Trump's brand. Despite the company's modest revenues and significant controversies surrounding Trump's stake, the enthusiastic market reception underscores a paradigm shift where investor confidence seems guided more by personality than traditional financial metrics.

Concerns about potential ethical issues and the lack of a clear business model continue to loom, with Truth Social grappling with its identity as a viable company or a speculative play on Trump's political future.