Comedian Nicole Arbour calls Jelly Roll's divorce a PR stunt, alleges verbal assault and years-long smear campaign
Comedian and musician Nicole Arbour is leveling a broad set of accusations against country star Jelly Roll and his estranged wife Bunnie Xo, claiming their recently announced divorce is a calculated publicity move and that the couple orchestrated a years-long smear campaign against her that included alleged death threats and a rejected hush money offer.
Arbour laid out her claims in an interview with the New York Post's Page Six, painting a picture of a Nashville music scene feud that she says spiraled from a failed collaboration into harassment, legal battles, and now what she characterizes as a manufactured celebrity breakup designed to generate press.
The allegations are striking, and largely one-sided. Jelly Roll's representatives declined to comment on Arbour's specific claims but pointed to her history of legal disputes, a history that includes two dismissed lawsuits and a restraining order that was dissolved, with Arbour ordered to pay the defendants' attorneys' fees.
How the feud began in Nashville
The Canadian-born Arbour says the trouble started in early 2021, when she traveled to Nashville to collaborate musically with country rapper Ryan Upchurch, a former collaborator of Jelly Roll. She described the working relationship as strictly professional, telling the Post that the extent of her personal time with Upchurch amounted to "grabbing an Outback Steakhouse Bloomin' Onion after a studio session."
But Arbour claims Upchurch developed romantic feelings that she did not return.
"He had some feelings, and they weren't reciprocated in the way that that guy would have liked. He was offended by me saying that I was dating other people."
What followed, she alleges, was a coordinated effort to use her name for publicity. Arbour claims Upchurch and Jelly Roll fabricated a story about her stealing Upchurch's wallet and used the manufactured drama to promote a joint single.
"They made up some big scandal about me stealing his wallet, which had never happened, and launched a single with Jelly Roll and Ryan Upchurch together. It worked so well using my name and making up this big giant scandal that they did it again."
Upchurch did not respond to the Post's request for comment.
Escalation: false accusations and alleged threats
Arbour says the pattern repeated, this time involving Bunnie Xo directly. She alleges Jelly Roll's wife spread a fabricated claim to her large social media following, that Arbour had filed false rape charges against their friends, alleging she had been drugged and assaulted.
"The second time it was Bunnie making up that I filed false rape charges, or spread that I filed false rape charges against their friends, alleging that their friends had roofied and raped me, which they never had. I DM'd her instantly and said that didn't happen, but she ran with it anyway because it was a scam to get attention."
The allegations grew darker from there. Arbour told the Post she was warned by multiple unnamed individuals that someone connected to the situation had hired a person to harm her.
"I was told by multiple people that they were hiring someone to kill me."
She says she hired a full-time security team after three separate incidents in which Jelly Roll allegedly confronted her in public places. On March 1, the year was not specified, Arbour filed a police report alleging the country star verbally assaulted her. The Jelly Roll and Bunnie Xo divorce has already drawn intense public attention, with Jelly Roll's own daughter calling the fixation "disgusting."
A legal record that cuts both ways
Arbour's claims carry a notable asterisk: her track record in court. She filed a defamation lawsuit against Upchurch and others in 2021. It was dismissed. She filed a federal copyright infringement lawsuit against Upchurch in 2022, alleging he denied co-writing songs the pair had worked on together, including tracks titled "Good Day," "Severe Storms," and "Backroad Runners." That suit was also dismissed.
She sought a restraining order against Upchurch and what the Post described as "several of his cohorts." A court initially granted the order, then dissolved it. Court documents reviewed by the Post show Arbour was ordered to pay the defendants' attorneys' fees.
Three legal actions. Three losses. That is the factual backdrop against which her latest round of public accusations lands.
Jelly Roll's representatives, while declining to address Arbour's specific allegations, pointed to exactly this record. The implication was clear enough without spelling it out.
The diss track and the divorce claim
Arbour says she was offered a settlement, she characterized it as "hush money", by unspecified parties connected to the dispute. She says she refused.
"They sent me a hush money deal. I said, 'F, k you guys,' and dropped 'Cosplay Christian'."
The diss track, titled "Cosplay Christian" and targeting Jelly Roll, the born-again Christian and reformed drug addict whose 2023 Hulu documentary "Save Me" chronicled his personal redemption story, has racked up millions of views online. Arbour also launched an Instagram video series she calls "The Jelly Roll Files," documenting what she describes as public confrontations.
Now Arbour is making her most provocative claim yet: that the Jelly Roll and Bunnie Xo divorce itself is staged for publicity. Celebrity divorces that play out in public are nothing new, high-profile relationship scandals have long generated tabloid attention, but Arbour is asserting something more deliberate.
"Jelly Roll and his wife will create a PR scandal. I believe this divorce is. They create a giant scandal with the press that they get off of, then launch something."
She offered no documentary evidence for this particular claim. The Post reported the couple is going through what it described as a messy financial split of assets.
Claims of industry fallout
Arbour also asserted that her public campaign against Jelly Roll has had real professional consequences for the singer. She told the Post that people on his team informed her he started losing brand deals after her videos gained traction, and that his concert ticket sales dropped sharply.
"People in his team told me that he started losing brand deals, and the ticket sales for his concerts went right down if they didn't have to be completely canceled. They're giving away 1000s of tickets to all of his shows with Post Malone."
She also claimed one of his main sponsors, unnamed, quit over the controversy. None of these business claims were independently verified in the Post's reporting.
Arbour framed her public push as vindication after years of being dismissed.
"People thought I was crazy. Now they're starting to ask questions."
What the record actually shows
Strip away the dramatic language and what remains is a dispute built almost entirely on one person's account. Arbour's allegations against Jelly Roll, Bunnie Xo, and Ryan Upchurch are serious, smear campaigns, death threats, hush money, manufactured scandals. But the verifiable legal record runs against her. Two lawsuits dismissed. A restraining order dissolved. Attorneys' fees assessed against her.
That does not mean every claim she makes is false. It does mean the claims that can be checked through public records have not gone her way. The ones that cannot be checked, the hitman warnings from unnamed sources, the hush money offer from unspecified parties, the insider reports of lost brand deals, rest on her word alone.
Jelly Roll, whose real name is Jason Bradley DeFord, has not publicly addressed Arbour's specific allegations. Neither has Bunnie Xo, born Alisa DeFord. Upchurch has not responded. The silence from all three leaves the public with one very loud voice and no rebuttal on the record.
Whether Arbour is a whistleblower exposing genuine misconduct or a litigant who lost three times in court and took her case to Instagram instead, that is a question the available facts do not settle. What the facts do settle is that courts have not found merit in her claims when she brought them through proper legal channels.
In the end, the loudest accusations are worth exactly as much as the evidence behind them, and right now, the courthouses have had their say.




